For those of you who do not know what a tire kicker is.. basically it’s that person whose going to question you about everything and potentially set up a deal but in reality they won’t show, you wont hear back from them as the meeting time approaches or at the last minute they decide not to buy. THE biggest time wasters for any type of business but especially for us re-salesmen.
HOW TO SPOT AND DEAL WITH A TIRE KICKER?
Tire kickers tend to blend in really well with our actual customers. The trick is to be able spot them and stop wasting your precious time. IMMEDIATELY.
Tire kickers will never buy from you, they get their kicks from just entertaining the idea of owning that new car or buying that bigger TV. They have a bunch of inner anxiety and doubt inside that makes them hold back. (I know I have been there)
If you cannot get the potential customer or client to tell you exactly what their doubts are then they are most likely a TK! When a TK is asking similar questions over and over, never really finding satisfaction in the knowledge you have give them about the product/ service, they are just filling their own head with self doubt trying to justify why not to go forward. Once you get the slightest doubt this person is wasting your time, just let them know you have given them as much information as you can and for them to contact you when they feel ready. Most likely you will never hear back from them.
If the TK has kept it quick with the questions and set a meeting time expressing great interest. The next step is the typical last minute cancellation or no show, we understand things happen but when you’re trying to make money, your time is valuable! When someone tries to set up an appointment with me, I have a ONE DAY RULE. If they seem legit, I will let them know that I will hold the item for one day. If they are asking for anymore time, I politely let them know that it is first come first serve and if it is still available in a few days they are welcome to have it.
AVOIDING A TIRE KICKER
When it comes to DEALING with tire kickers, the best remedy is to not ATTRACT them in the first place. Using direct language in your ad is critical. Saying “Firm” or “No Low Balls” or “Will only respond to emails with phone Number” are a few ways to help discourage a TK.
If you leave your ad open ended, like saying “Inquire for more info” or “Make me an offer”, you are basically saying COME WASTE MY TIME.
Be informative and precise in your ad.
Make it clear it is first come first serve. MONEY TALKS
Be firm on your price, if running an OBO (Or Best Offer), set a limit for what you actually want. For example when some one counters your $140 with a $60. Tell them you will not go any lower then $100. If they are interested then move forward. Do not just ignore a lower bid, kindly let them know your bottom line.
Use the ONE DAY RULE, to set up appointments and times, if no price has been negotiated then remind them you want X amount of money for the product before they arrive. Nothing is worse then trying to haggle with someone who was ready to cut your valuation by 40% or more when you knew the whole time you would go lower then 20% less.
Be direct and be honest. It will go a long way for both parties.
Kick Rocks, Not Tires
The Chronic Profit 